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Home > Services : Spam Reduction Solution
Don't feel alone, it didn't work for us either. However, we did just recently find a solution that WORKS. We liked this product so much, we bought the company! OK, we didn't buy the company but were so impressed with the results that we experienced that we joined their partner program and are now certified resellers. This product is really something. In fact, it does even more than keep our INBOX CLEAN. This is a comprehensive email security solution that cleans viruses and spam from your email and will even "spool" your mail during those periods where you may be upgrading or servicing your email servers - no lost emails EVER! AND - It does all this without installing a single piece of software or requiring you to add additional hardware. That said, we would like to offer to you a FREE 30 DAY TRIAL of this amazing solution to Inbox overload. We are confident that the results that you experience will be as astounding as our own. For more information, and to request your FREE 30 DAY TRIAL, please contact Dan Shaffer at (877)761-9990 or CLICK HERE to sign up now. DO YOU HAVE A SPAM PROBLEM? WHAT IS SPAM? HOW MUCH IS SPAM COSTING YOU? WHY DO SPAMMERS SPAM? HOW BIG IS THE PROBLEM? ANTI-SPAM SOLUTIONS. WHAT ABOUT FALSE POSITIVES? WHAT IS SPAM? The word "Spam" as applied to Email means Unsolicited Bulk Email ("UBE"). Unsolicited means that the Recipient has not granted verifiable permission for the message to be sent. Bulk means that the message is sent as part of a larger collection of messages, all having substantively identical content. Technical Definition: An electronic message is "spam" IF: (1) the recipient's personal identity and context are irrelevant because the message is equally applicable to many other potential recipients; AND (2) the recipient has not verifiably granted deliberate, explicit, and still-revocable permission for it to be sent; AND (3) the transmission and reception of the message appears to the recipient to give a disproportionate benefit to the sender. (Source: Spamhaus Project ) HOW MUCH IS SPAM COSTING YOU? A mere 6 spam messages a day to one employee wastes 2 hours a year. Based on 200 users, this represents 400 wasted hours and an average annual cost of $10,000. And, 6 spams a day is a very conservative estimate. Source: ZDNet, True Cost of spam-EcoFuture: 10-21-00. Figures based on average per employee costs of $25/hour and 230 workdays per year. WHY DO SPAMMERS SPAM? Spammers have an economic incentive to get their message in front of people. It's not hard to calculate the economic reasons behind the junk-mail flood. Ferris Networks estimates that because email, unlike physical mail, incurs no "postage" charge per se, a spammer with a response rate as low as 0.1% can earn as much as $10,000 free and clear by blanketing the digital universe with 10 million electronic ads for a product with a $1-per-unit profit margin per sale. (Note: The response rate in spam is everything. Some spammers contend their success rate is a much higher 1.0%, meaning the same mailing could net a $100,000 profit.)(Source: Computer Reseller News) As spammers become more sophisticated and prolific, the need to filter out unwanted email is becoming more urgent. For example, the legitimate title "opt-in" email (newsletters like this) has been rapidly co-opted by spammers. Jupiter Research estimates the volume of opt-in email will reach 268 billion messages by 2005, generating revenue of US$7.3 billion. Security experts say some of this cash is bound to end up in spammer's' pockets and add to the spam problem. HOW BIG IS THE PROBLEM? Industry analyst Gartner Group has reported that spam was about 50% of corporate email last year and is on the rise. ISPs are reporting spam to be in the range of 50-80% of total email volume. A Ferris Research study estimates the total cost of spam to corporations in 2002 was $8.9 billion. The cost of spam is estimated to have risen to more than $10 billion by the end of 2003. The billions of spam messages that go out per year cost ISPs and the businesses they serve millions. Most people don't think much about it. But if you take the cost of setting up and maintaining your Email and multiply this by the percentage of your Email that is spam, you will see that you spend a lot of money on spam. Costs grow in proportion to volume. Recent public comments by AOL are a useful point of reference: of the estimated 30 million email messages received each day, about 70% (or 21 million) on average were unsolicited commercial email. With volumes like this, a tremendous burden has been placed on ISPs who must process and store all of this data. AOL has a half-dozen full time staff just for dealing with junk mail-related problems. Other companies with dedicated "abuse" staff include, MCI, Sprint, AT&T, Hotmail, Erol's, Earthlink, CompuServe, Prodigy, Concentric, and many more. The expenditures by companies to defend themselves from junk email and to keep their systems functioning properly amid this onslaught are substantial... and the costs are passed on to you, like a spam tax. (Source: nytimes.com) ANTI-SPAM SOLUTIONS, AN OVERVIEW Email client products Description: Software that you must install on every computer that needs spam filtering. This typically works as an Outlook or Outlook Express plug-in with filters that you setup to help identify unwanted email. Pros: Works with your home email accounts and a shared domain such as Earthlink.net. This is ideal for five or fewer computers where users don't mind learning to manage the filters. Cons: Difficult to install and manage for larger organizations. The filtering only works on the installed computer so any web based email or wireless email is not protected. Even after training, accuracy may be low. Dedicated filtering servers Description: Typically a dedicated server plus software installed onto your network in front of your mail server. All email goes through this server where it is filtered and sorted before being delivered to your mail server. Pros: These solutions typically allow for customization of the filtering rules to fit your organization. The filtering is centralized without the need to deploy software to email clients or to train users. Works with wireless and web based email. Cons: These systems typically require a large initial investment and additional monthly filtering updates. They usually require significant IT staff resources for integration, updating, security and filtering accuracy. Gateway Service (i.e. our solution) Description: Inbound email is routed through a filtering center before being delivered to your mail server. Pros: Typically no hardware or software to install and maintain on the client network. Requires very few staff resources to manage the service. Works with wireless and web based email. Provides redundant inbound email services since it queues (holds) email if the client network or server is offline. Cons: Typically it cannot be used for many home email accounts such as Earthlink. WHAT ABOUT FALSE POSITIVES When legitimate email is treated as spam, it's called a False Positive. This is a problem common to spam filtering products. You want the convenience of not viewing the unwanted messages, but if a few good ones get thrown out with the bad, that is a problem. To learn more about business solutions by nFocus - click here> ^ Top of page |
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